A opportunity for me to get back to my startup roots! Always fun to stretch my creative muscle across it all!
Along with determining this cybersecurity startup’s brand mission, brand positioning, and brand values, refreshed brand identity and guidelines including identity, logo, palette, tone of voice.
Using Figma, designed UX and UI - including wireframes, platform architecture, navigation, messaging, icon design, brand identity - allowing clients to easily view and remediate cyberattacks.
Determined go-to-market plan including email outreach, social content, whitepapers, sales collateral, organic search content and press releases.
Increased site visits and sales leads with a new website experience that included brand look and feel and search engine optimized (SEO) blog content and gated content.
A series of 2-minute videos, highlighting tips to empower small business owners to create their own custom marketing materials. Blog article accompanies each video, for more in-depth education and ideas.
Credits: Vista in-house & Hawke Commercial Filmmaking
A series of :30 videos, created for VistaPrint, highlighting ways small business owners can repurpose traditional printed marketing products in alternative ways.
:15 versions were posted to social platforms including Facebook, Instagram, Pinterest and LinkedIn
Concepted and directed creation of Times Square billboard, showcasing UGC and social handles of over 200 small business located around the world.
credit: Vista in-house
Winner of Hatch Award Gold
To announce the launch of digital receipts, this campaign - #ReceiptYouLater - CVS Pharmacy bid farewell to their infamously long paper versions with “#ReceiptYouLater”. Directed, with agency partners, social videos (most-viewed videos ever for CVS), teaser gifs and appearance of Helena Foulkes (former President of CVS Health) on Jimmy Kimmel Live.
Agency partners: Digitas Boston & Matter Communications
As part of brand refresh, directed in-house creative team on re-imagination of CVS Beauty across site and email assets
conceptual category landing page for cvs.com
responsive email for desktop and mobile viewing
As part of integrated campaign announcing CVS Health’s removal of tobacco products form stores, this interactive site experience supported customers on their path to quitting smoking.
credits: CVS in-house partnering with Resource Interactive
As part of integrated campaign to launch new denim styles, concepted and designed interactive site experience to highlighting and comparing features of 6 new fits.
Directed studio shoots for Talbots women’s, men’s and kids’ businesses on talbots.com. Responsibilities included casting, styling, image retouching and color correction of 1000+ images per month.
Credits:
Photography: Howell Ltd
Stylist: Lisa Bradkin
Hair & Makeup: Gregory Paul Jordanoff
Directed soft- and hard-goods photoshoots for images that were featured talbots.com and promotional emails
Credits: Photography & Styling by Howell Ltd.
