photo credit: Jess Desforges

About Alissa

Hi! I’m Alissa and I’m a Creative Director (while occasionally pinch hitting as a Marketing Director). But those are just a titles on an org chart. I'm also an equestrian, avid amateur baker and New York-style bagel snob…but that’s for another post.

I'm passionate about finding and sharing a brand's story for people to connect to - and fall in love - with it. I concept and execute ideas that use the right marketing levers to tell that story to your audience - using a variety of creative assets including social, mobile, video, brand activations, web and print. 

Now for the 'director' part. I've built and worked with the best (IMHO) in-house creative, marketing and content teams, overseeing on-brand content from ideation to execution. I strive to create a collaborative atmosphere that empowers and supports creatives in finding and achieving excellence - individually, and as a team. In this type of atmosphere, I believe every project has the potential to be great AND get results…all while staying on strategy, on time and on budget.

Along the way, I’ve worked with (and learned from) companies spanning from startups to the Fortune 500 list, including VistaPrint, Confluent Health, InsightCyber, CVS Health, Talbots and Lycos.

I’m excited about what’s next for me –and if you think I’d be a good fit for what’s next for you.